The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Plan for pre campaign testing
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Apply valid and reliable measurement tools for testing aspects of the advertisement Completed |
Evidence:
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Document expected outcomes and targets Completed |
Evidence:
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Select the test group and timing of the pilot advertisement in accordance with the advertising brief Completed |
Evidence:
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Negotiate media placement in accordance with budgetary and scheduling requirements Completed |
Evidence:
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Pilot the advertisement
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Test the advertisement in accordance with the time and financial requirements of the advertising brief and budgetary requirements Completed |
Evidence:
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Conduct data collection in accordance with the requirements of the evaluation tool/s and the advertising brief Completed |
Evidence:
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Utilise pre campaign test results
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Analyse test results for their impact on the advertising campaign Completed |
Evidence:
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Make changes to the advertisement or media schedule in response to pre-test information, which meet the requirements of the advertiser Completed |
Evidence:
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Provide options for changes to advertisements and present to the advertiser if required Completed |
Evidence:
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Amend advertisements, where necessary, so that they meet legal and ethical requirements Completed |
Evidence:
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